Kevin Namaky – Medium

Kevin Namaky

5 Great Leadership Books for Brand Leaders

It never fails that at the end of each training we run, someone asks me for book recommendations. Most recently this happened during a…

Mar 2, 2024

Mar 2, 2024

How to Write Great Insights

One of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying…

Feb 16, 2024

How to Write Great Insights

Feb 16, 2024

Brand Strategy is Confusing, Here’s Why

When it comes to strategy, there seems to be mass confusion in the marketing industry. Many people use terms like brand strategy, branding…

Oct 25, 2023

Oct 25, 2023

The Multiple Audience Challenge

Brand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to…

Sep 15, 2023

The Multiple Audience Challenge

Sep 15, 2023

Finding the Big Creative Idea

Creative reviews are known to be one of the most fun, yet also most stressful meetings.

Aug 15, 2023

Finding the Big Creative Idea

Aug 15, 2023

Choosing the Right Strategic Target

Most marketers know that you should define your target audience using some kind of profile, template or framework. But, assuming you…

Jul 30, 2023

Choosing the Right Strategic Target

Jul 30, 2023

How to Write a Strategic Plan | Ultimate Brand Strategy Guide

Strategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll…

Jul 29, 2023

Jul 29, 2023

Gaining Alignment on Your Ideas

So many great marketing ideas never see the light of day. It’s an unfortunate side effect of working in large organizations. The pro of a…

Jul 29, 2023

Gaining Alignment on Your Ideas

Jul 29, 2023

How to Think Like a Strategist

As brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some…

Jul 28, 2023

How to Think Like a Strategist

Jul 28, 2023

How to Lead 1:1s With Your Manager

If you’ve worked in brand management for any decent amount of time (or even just business in general), you’ve probably heard the advice…

Jul 27, 2023

How to Lead 1:1s With Your Manager

Jul 27, 2023

Tips for Tough Conversations

The first time you get a direct report, it can be both exciting and scary. It’s a sign you’ve been trusted with management responsibility…

Jul 26, 2023

Tips for Tough Conversations

Jul 26, 2023

Top Creative Brief Mistakes

Many brands are planning out their campaigns for 2023, which means many brand leaders will soon begin writing creative briefs for their…

Jul 25, 2023

Top Creative Brief Mistakes

Jul 25, 2023

Ultimate Guide Brand Strategy | Branding 101

Brand strategy is made up of a few core frameworks that work together to define and set direction for your brand. Once you’ve documented…

Jul 24, 2023

Jul 24, 2023

How to Get Promoted in Brand Management

Annual reviews and goal-setting often come around this time of year. And if you ask most ABMs and brand managers what their goals are…

Jul 23, 2023

Jul 23, 2023

Five Potential Brand Management Career Pathways

As we head into the new year, no doubt many brand leaders are thinking about their career goals and aspirations. And if you follow the most…

Jul 22, 2023

Jul 22, 2023

The Best Holiday Ad of the Year (2022)

With the holidays upon us, there’s no shortage of favorite holiday ads out there. Usually these ads are emotionally driven, with people…

Jul 10, 2023

The Best Holiday Ad of the Year (2022)

Jul 10, 2023

What Most Brands Miss in Their Strategic Plans

With most brands wrapping up 2023 planning, I want to address a common mistake that I see in many strategic plans (a.k. the brand plan)…

Jul 9, 2023

What Most Brands Miss in Their Strategic Plans

Jul 9, 2023

Choosing the Right Strategic Target

Be sure you don’t miss any of the action: make sure you subscribe to receive future issues.

Jul 1, 2023

Choosing the Right Strategic Target

Jul 1, 2023

Is Brand Management Right For You?

In this inaugural newsletter issue, I want to address one of the most common questions that early career ABMs and brand managers have but…

Dec 9, 2022

Dec 9, 2022

Five Instances When More Innovation Might Be Bad For Business

Innovation isn’t always a good thing.

Sep 5, 2022

Five Instances When More Innovation Might Be Bad For Business

Sep 5, 2022

Kevin Namaky

Kevin Namaky

Marketing strategist and educator, Founder of @Gurulocity Brand Management Institute. Super-dad by night. http://gurulocity.com

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