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Kevin Namaky

5 Great Leadership Books for Brand Leaders

It never fails that at the end of each training we run, someone asks me for book recommendations. Most recently this happened during a…

Mar 2, 2024

Mar 2, 2024

How to Write Great Insights

One of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying…

Feb 16, 2024

How to Write Great Insights

Feb 16, 2024

Brand Strategy is Confusing, Here’s Why

When it comes to strategy, there seems to be mass confusion in the marketing industry. Many people use terms like brand strategy, branding…

Oct 25, 2023

Oct 25, 2023

The Multiple Audience Challenge

Brand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to…

Sep 15, 2023

The Multiple Audience Challenge

Sep 15, 2023

Finding the Big Creative Idea

Creative reviews are known to be one of the most fun, yet also most stressful meetings.

Aug 15, 2023

Finding the Big Creative Idea

Aug 15, 2023

Choosing the Right Strategic Target

Most marketers know that you should define your target audience using some kind of profile, template or framework. But, assuming you…

Jul 30, 2023

Choosing the Right Strategic Target

Jul 30, 2023

How to Write a Strategic Plan | Ultimate Brand Strategy Guide

Strategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll…

Jul 29, 2023

Jul 29, 2023

Gaining Alignment on Your Ideas

So many great marketing ideas never see the light of day. It’s an unfortunate side effect of working in large organizations. The pro of a…

Jul 29, 2023

Gaining Alignment on Your Ideas

Jul 29, 2023

How to Think Like a Strategist

As brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some…

Jul 28, 2023

How to Think Like a Strategist

Jul 28, 2023

How to Lead 1:1s With Your Manager

If you’ve worked in brand management for any decent amount of time (or even just business in general), you’ve probably heard the advice…

Jul 27, 2023

How to Lead 1:1s With Your Manager

Jul 27, 2023

Kevin Namaky

Kevin Namaky

Marketing strategist and educator, Founder of @Gurulocity Brand Management Institute. Super-dad by night. http://gurulocity.com

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