Kevin Namaky5 Great Leadership Books for Brand LeadersIt never fails that at the end of each training we run, someone asks me for book recommendations. Most recently this happened during a…4 min read·Mar 2, 2024----
Kevin NamakyHow to Write Great InsightsOne of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying…5 min read·Feb 16, 2024----
Kevin NamakyBrand Strategy is Confusing, Here’s WhyWhen it comes to strategy, there seems to be mass confusion in the marketing industry. Many people use terms like brand strategy, branding…4 min read·Oct 25, 2023----
Kevin NamakyThe Multiple Audience ChallengeBrand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to…4 min read·Sep 15, 2023----
Kevin NamakyFinding the Big Creative IdeaCreative reviews are known to be one of the most fun, yet also most stressful meetings.4 min read·Aug 15, 2023----
Kevin NamakyChoosing the Right Strategic TargetMost marketers know that you should define your target audience using some kind of profile, template or framework. But, assuming you…4 min read·Jul 30, 2023----
Kevin NamakyHow to Write a Strategic Plan | Ultimate Brand Strategy GuideStrategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll…12 min read·Jul 29, 2023--1--1
Kevin NamakyGaining Alignment on Your IdeasSo many great marketing ideas never see the light of day. It’s an unfortunate side effect of working in large organizations. The pro of a…5 min read·Jul 29, 2023----
Kevin NamakyHow to Think Like a StrategistAs brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some…4 min read·Jul 28, 2023----
Kevin NamakyHow to Lead 1:1s With Your ManagerIf you’ve worked in brand management for any decent amount of time (or even just business in general), you’ve probably heard the advice…5 min read·Jul 27, 2023----