Innovation isn’t always a good thing. I know this seems counterintuitive. After all, who wouldn’t want to come up with something new? Innovation can help you take market share, enhance profitability or even create completely new markets to own. In fact, 75% of companies say innovation is a top-three priority. …

In this guide you’ll learn how to create a brand management training and development program that sets your team up for success. Learn how to overcome common mistakes, what topics to include in your training program, and best-practice topics and frameworks for up-skilling your brand team. …

A great creative brief is an essential starting point for any efficient and productive creative process. Simply put, great campaigns start with great briefs. In this guide you’ll find a complete rundown of important creative brief elements, a recommended template, how to write each specific component of the brief, and…

A sound brand positioning statement is critical for any brand or business that wants to build meaningful equity, win in the marketplace, and clearly direct internal and external partners working on the brand. In this guide you’ll find a complete rundown of core positioning elements, a recommended template, and a…

If you aren’t sure how to structure your next innovation project, use these steps to gain forward momentum. If you’re in a leadership role, your team will often look to you for guidance on how to move forward when the right answers aren’t obvious. But judging from 20 years of experience working with Fortune 500 business leaders on strategy and innovation projects, most leaders I know dread ambiguity.

When it comes to committing an organization’s resources, how do you know where to focus? Use these revealing questions. Managing time is one of a CEO’s greatest challenges, but it’s not just their own time they are responsible for. One of a leader’s main responsibilities is setting a clear strategy for their organization, and good strategy is about making choices among competing priorities. With finite resources and numerous problems…

How to avoid common pitfalls and build loyalty on your team. The labor market is tightening; some regions have three openings for every one unemployed person. This trend is likely to be felt most by CMOs, as high-potential marketing employees jump to new companies to move up the corporate ladder. …

Has having a “purpose” lost its purpose? In recent years, many have jumped on the “purpose” bandwagon — not the least of which are consultants and freelancers pitching for work, and CMOs wanting to make their mark. On the surface it seems like a noble thing. …

Don’t forget to prioritize these fundamental advertising tips about the core components of effective advertising. These days, brand teams seem to be so focused on breakthrough creativity that the fundamentals of great advertising are getting lost in the process. …