Kevin Namaky – Medium

Kevin Namaky

Kevin Namaky

·

Mar 2, 2024

5 Great Leadership Books for Brand Leaders

It never fails that at the end of each training we run, someone asks me for book recommendations. Most recently this happened during a…

Kevin Namaky

·

Feb 16, 2024

How to Write Great Insights

One of the hardest skills for brand leaders to learn is how to identify and write great insights. This usually comes up when clarifying…

How to Write Great Insights

Kevin Namaky

·

Oct 25, 2023

Brand Strategy is Confusing, Here’s Why

When it comes to strategy, there seems to be mass confusion in the marketing industry. Many people use terms like brand strategy, branding…

Kevin Namaky

·

Sep 15, 2023

The Multiple Audience Challenge

Brand positioning can be tricky to get just right. And it can get even more complicated if you have multiple audiences you may want to…

The Multiple Audience Challenge

Kevin Namaky

·

Aug 15, 2023

Finding the Big Creative Idea

Creative reviews are known to be one of the most fun, yet also most stressful meetings.

Finding the Big Creative Idea

Kevin Namaky

·

Jul 30, 2023

Choosing the Right Strategic Target

Most marketers know that you should define your target audience using some kind of profile, template or framework. But, assuming you…

Choosing the Right Strategic Target

Kevin Namaky

·

Jul 29, 2023

How to Write a Strategic Plan | Ultimate Brand Strategy Guide

Strategic plans are a must-have to uncover not only your brand’s goals but also future opportunities and challenges. In this guide you’ll…

Kevin Namaky

·

Jul 29, 2023

Gaining Alignment on Your Ideas

So many great marketing ideas never see the light of day. It’s an unfortunate side effect of working in large organizations. The pro of a…

Gaining Alignment on Your Ideas

Kevin Namaky

·

Jul 28, 2023

How to Think Like a Strategist

As brand leaders, we often hear that we need to “be strategic,” but we often don’t get much guidance on what that actually means. Some…

How to Think Like a Strategist

Kevin Namaky

·

Jul 27, 2023

How to Lead 1:1s With Your Manager

If you’ve worked in brand management for any decent amount of time (or even just business in general), you’ve probably heard the advice…

How to Lead 1:1s With Your Manager

Kevin Namaky

Kevin Namaky

Marketing educator and brand strategist. CEO at Gurulocity Brand Management Institute. Lecturer at Miami University Farmer School of Business.

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